Whether you have one client, or ten, your job as a social media marketer requires skill, dedication and persistence. Your clients are counting on you to help them gain new clients and a reach new levels of awareness through social media channels. This means staying on top of your game, each and every day and being ready for whatever comes up. To do that, there are 3 tips you can follow that will keep your clients happy, and will keep your own business running smoothly.
- Organize Your Day
- Know Your Audience
- Engage Your Audience
Organize Your Day: Regardless of how many clients you have, you will need to keep a schedule of each of your activities. Facebook updates, tweets, news to seek out, messages to answer, and an audience to build. You need to know when to schedule your social media updates so that you get a captive audience in real time. Of course, this depends on the nature of your client’s business and the target audience. For young professionals, for example, the best time of day to get their attention may be late afternoon, or early evening; for busy moms, it might be early afternoon or late at night. If you have more than one client, you will have to organize your updates accordingly. One way to stay organized is to keep a list of all daily activities for each client. Use time blocking in a calendar, or use a timer to remind you when certain things need to be completed. Each evening, make a list of to-dos for the next day, so you are ready to hit the ground running in the morning. Don’t forget to schedule ‘free time.’ This way, if something unexpected comes up, you can manage it without throwing your entire day’s schedule out the window.
Know Your Audience: One of the biggest obstacles to succeeding in business is knowing who your target market is. As a social media manager, you must know who you’re talking to. Professionals? Stay at home moms? How old? What is their education? How much money do they make? What’s important to them? What are they interested in knowing? How can you help them? That’s the key – you have to know how to solve their problem, or help them realize that your client has something they want or need. This may sound simple, but it takes a certain amount of time, skill and trial and error in order to get this right. You’ll need to consult with your clients to find out exactly who they’re trying to reach, and why. Spend some time on their website, read some of their marketing materials and gain a thorough understanding of what they’re all about. If you don’t know your audience, no amount of tweets or Facebook updates are going to give your clients the results they’re seeking.
Engage Your Audience: Once you know who your audience is, you must keep them informed and engaged. The best way to do this is ask questions. Tweets and updates that include comments are fine, but it’s better to ask about what they think, how they feel, and what they’d like to see in the future. This is a great way to get to know them even better, and gain an understanding of how your client’s company can help them. A call to action will turn your audience into a participating member of your team. For example, don’t just post an image and say, ‘check this out!’ Say, ‘Come up with a caption,’ or ‘tell us what you think.’ If you’re running a promotion, use words like ‘giveaway,’ and ‘win.’ Encourage feedback (even negative feedback!) and always answer questions and comments so that they know there is a living, breathing person behind that Twitter feed. People want to know that they matter, and this is a great way to do just that.
Social media marketing can be incredibly rewarding, but it’s also a tough gig that takes a lot of stamina and perseverance. Hopefully these tips will help you on your journey to becoming an in-demand professional who gets results. Feel free to share your thoughts in the comment section, and follow us for more tips and advice!