The Cost Per Acquisition

The ongoing struggle for businesses is getting their company in front of quality customers – in a cost effective manner. This has always been a difficult task and don’t get me wrong – it will always continue to be difficult! Despite post is not to make you think otherwise but to try to mitigate that difficulty.

Many businesses have gone towards a cost-per-acquisition mentality to only pay for advertisement that works. Affiliate marketing offers a great cost-per-acquisition (CPA) model for many companies that turns an entire group of marketers into their brand advocates. With so many hats in the affiliate ring though, it’s hard to find solid information to help you find the program that’s right for your business. From the top dogs to those climbing out of the bottom of the barrel, these marketing companies shield their stats and make them hard to find.

Below is a comparison of four popular affiliate programs and their stats that may interest you:

Active Affiliates Start-up costs Reviews Dashboard
CJ Affiliate 66,000 $5000 ($1250 + $3000 commissions deposit) Highest rated on toptenreviews.com A bit of time needed to learn complicated navigation.
Clickbank 110,000 $50 Mixed reviews: Some fear it allows scams, but fraud prevention measures are well rated Simple and intuitive
Shareasale 30,000 $650 Consistent winner of industry and integrity awards; recommended by CJ as low price option Easy to use
Clicksor $20 Standard $1000 Premium Poor MYWOT ratings and poor reputation for malware Easy to use. Clicksor blog provides simple tutorials.
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