3 Tips for Driving Quality Traffic Online
It does not matter if you’re a designer, blogger, business owner, or entrepreneur, you definitely want others to know the goods and services you have to offer or read the creative content you’ve posted over the internet. Driving traffic to your personal blog, portfolio, or business website is the key to building a larger audience, gaining new customers, and becoming profitable. After you’ve put a strategy in place that optimizes your website for organic traffic from search engine results, you’re guaranteed to boost the traffic to your site. Below are 3 simple and easy tips for driving traffic to your site. We hope these strategies help you in your designated section.
- Writing News-Worthy Articles
- Generating a Social Site
- Good Web Design
- Writing News-Worthy Articles:
For this, “news worthy” really refers to two things: an article that is intriguing and an article that could be in a professional newspaper. First let’s look at an intriguing article – you need to captivate your audience. You need to have interesting enough material to keep them reading from beginning to end and then continuing after that. If they read and walk away without thinking, that really help you.
Something that is relevant or recent is a good start for news worthy. But now let’s consider the point about being good enough for a professional newspaper. The news industry has been around for a long time and not only do they understand how to get information across but more importantly they’ve got people trained on how to read it.
Over the years that a newspaper was the main way of gathering information, it has built up people’s behavior to look for it in that same way. To start with is a good title that says it all, but doesn’t necessarily say it grammatically right. Catchy headlines are usually the best because that pulls the reader in so don’t be afraid of pushing the boundaries here with provoking titles (just be careful not to go too far).
Remember, your opening sentence or paragraph says it all. You are not writing the script for a Hollywood movie that builds up to the climax, instead you are saying it right away! The all-important “who, what, where, when, why, and how” should be said at the beginning. Straight to the point, fill in with details later.
Keep your writing short – don’t lose your readers attention, 300 to 1500 words are generally the bare minimum and near absolute max. You may need to extend that length for writings such as guides or “How-to” articles but still see if you can break that into several smaller sections. Consolidate learning points at the beginning and end as well (use bullet points).
Write regularly! Provide your readers with constant updates or in other words – ongoing reasons to visit your website. You don’t want a one and done deal, you need them to constantly visit your website or else you will soon be forgotten.
- Generate a Social Site:
You should use a call to action every chance you get. A very good way to do this is to have social websites interact with readers through comments and sharing. You can also follow and interact with other sites and blogs. Simple social media boxes should be around every piece of material you write and this reaffirms step 1. If people like your content, they’ll tell others! That way they get your attention and at the same time you get theirs.
Guest post on other blogs, and invite other bloggers to guest post on your site. For social sites you can start a forum where people will discuss pros and cons about what you offer. This once again advertises your site and promotes it on search engines through backlinks and the accumulated collection of keywords.
Extra websites that promote your main site, like a Facebook, Twitter, YouTube, Google+ and so on, make your website more visible to the public and also provide search engines with something a little extra in your favor. If you have something, like say a Facebook page – not just a site but a company page – search engines will recognize this as a bonus. All of these bonuses add up and will increase your PageRank.
PageRank is good because most people don’t want to search too far down the search results. The way people think is that the top search results are the ones that are the most relevant to their query. Think about it – how many times to you pick the bottom search result over the top? Think harder – when was the last time you went to page 2 on the search results? Now you see why every single possible bonus to your site’s relevance and PageRank is important?
Take every edge you can get. Really, back to the main reason for using Social Media to support your marketing efforts is that it bypasses search engines too. Once people share your site on social media, their network only has to follow the link they provide and that connects them directly to your website! Build on those links to your site! The more, the merrier.
- Good Web Design for Visitor’s Attention and Retention:
The flow of your website is very important for keeping people from bouncing off of your site. Maybe at first thought it is counter-intuitive to consider this as a method for driving traffic to your website but it is about keeping people on your site once they do get there. Providing specific landing pages that are related to a search query that brought a person to your website is a good start.
Also, having an easy to follow flow to your website so that people can easily move from one area to another (like the aisles of an IKEA) and well positioned measurable actions are very important to the success of attracting new customers. Keeping in mind, until they do something actionable they are just prospective customers. You want them to actually do something on your site and it doesn’t always have to be to purchase something. Your measurable action could be something as simple as providing you their email, signing up for a newsletter, clicking on advertising (see our article on alternative revenue streams).
Whatever it is you want your customers to do make it stick out. It doesn’t have to be something overly obvious that questions the intelligence of your customer base (Hint: CLICK HERE is not always the best way to do it). If you have a newsletter though for instance, and your customers get to your website looking for free information then get them to sign up for the free newsletter by telling them, “Get monthly _____ information here, all you need is an email.” Telling them upfront your expectation (there email) and providing them their need (monthly _____ information) begins your business relationship in a healthy way. Now all you have to do is follow with useful information for them.
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