You Can’t Beat Google

Imagine walking through a mall. You know what you came in here for and you’re on the lookout for it. To get to it, you have to pass twenty or more kiosks manned by hucksters trying to get your attention with flattery, shouting, or downright harassment. You will probably ignore them, and try not to even look at them. You only have half an idea of what they are selling because you are trying to get away from them as fast as you can. Their words and tactics are known to you because they are using the same ploys as every other kiosk huckster you’ve passed thus far. You know that up ahead around the corner is the tried and true department store that’s sold reliable products for more than 150 years and that’s where you’re sure you’ll find the product you came in here for. Too bad you have to trudge through kiosk hell to get there.

This situation plays itself out metaphorically every time you run a web search for anything remotely related to something saleable. It is just as annoying to the potential online customer as it is to you at the mall.

On the flip side, once a web user finds a page that seems authentic, they may bookmark that page so that it is easy to find again. They will also explore linked pages because the legitimate content they have found there has built trust.

These might seem like obvious ideas, maybe even sophomoric platitudes, but consider them when planning your SEO strategy.

Remember that before you start building a page, writing an article, posting a blog, Google trusts that you will do so within its guidelines. Breaking Google’s trust comes with penalties that are not worth any perceived benefits.

Trying to “trick” Google with the use of low quality articles written only for the purposes of manipulating PageRank will hurt your credibility, resulting in less traffic and fewer sales.

You may think it’s possible to pass under Google’s radar and get away with it, but it’s pretty hard to beat new trends. Many website administrators are now clearing their sites of what they consider to be bad links to shady or spam-ridden pages to save their own PageRank. A poor reputation gained through shady SEO practices will eventually lead to rapid PageRank loss and you might be reported to Google and penalized.

To stay within the framework of honest online marketing, try to only link to articles and sites that are relevant to the content on your own, and do not haphazardly distribute links all over the net. Buying and selling of links and link heavy, keyword rich, low quality articles can bring Google penalties, as can linking to your site through forum or social media comments.

Rather than spending time and money creating link spam, you could be generating content on your site that is relevant to your purpose and beneficial to potential readers and other site owners. Honest marketing will build trust, and in turn will keep your links on sites that are relevant to your own without being ditched in a link detox. Google provides a Search Engine Optimization Starter Guide. You may think yourself well versed in SEO enough not to need to read it, however, knowing how they view SEO will give you at least a few tips to get a new perspective on how to really optimize your content.


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