Using LinkedIn Sponsored Updates
Navigating the account dashboard
– To get started with sponsored updates, we first need to navigate to our advertising campaign manager. And there are a few ways that you can get here. You can arrive directly via URL, in this case, linkedin.com/ads And if you’re not logged in, you’ll see a landing page very similar to this, and you’ll simply choose Start Now, and then enter in your LinkedIn information. And from there, you’ll arrive at your campaign manager. Now, alternatively, if you were logged in, and you visited linkedin.com/ads you would see a page similar to this, and from here, you would simply choose Get Started.
Now, there’s also another way to arrive, and that’s through your LinkedIn profile. So I’m going to go to linkedin.com and we’re going to arrive at our homepage, where we would normally landwhen we first logged in to LinkedIn. From here, you can hover over Business Services in the upper right hand corner, and select Advertise from the drop down menu. That’ll take you to the page that we saw, and then again, you’ll choose Get Started. Now, LinkedIn is currently migrating to a new campaign manager, so if you land on this old campaign manager view,you’re going to have the option to see what’s new, and try the new campaign manager today.
For this course, I’m going to be using the new campaign manager, so if you see this message,you’ll select the option to try the new campaign manager, and that’ll take you into this view.Now, if you do not have any campaigns previously set up, this is what you’ll see. But this isn’t what you’ll see once you start developing campaigns. In fact, that view looks a little different.So as a way to walk you through the interface, I’m going to log out, and log back in as a user that’s already set up some campaigns so you can see what that looks like.
Okay, so I’ve gone ahead and logged back in, and you’ll notice that now when we arrive at our campaign manager, we have some accounts listed down below. At the top, you’ll have the page name. This is the page that’s associated with the advertising, and below that, you’ll have the name of the account, and in that line, you can see how many campaigns you’ve created, the date the account was created, and the status of the account. In this view, we can see that we have the lynda.com LinkedIn page, and the lynda.com account, and below that, we have a personal page, and a personal account name.
In the upper left hand corner, you have a drop down that allows you to quickly toggle between any of the pages that you’re managing within this view. So if I select lynda.com from the drop down, it’s going to filter the view down below, and I’m only going to see accounts associated with this page. I can select the drop down again, and choose view all pages to return to that view. Or at any time, you can select the campaign manager option in the upper left hand corner, and when you click on that logo, it’ll take you back to this view as well. At the top of this table, you can do a search, you can start typing by account name, and you’ll see that the results filter as such.
And in the upper right hand corner, you have some drop downs to filter by account status, all, available, or on hold. And you can choose the date range to view the past seven days, or the past 30 days. At any time that you’d like to add a new account, you’ll select Add Account in the upper right hand corner, and you can always go back to the old campaign manager by selecting the Return to Old Version option in the upper right hand corner. Now I assume that this is going to go away as soon as LinkedIn makes the full migration to this new view, so this option may not be available to you.
All the way in the upper right hand corner, we have the opportunity to interact with our account.When I hover over this icon, I can choose to sign out, or I can visit linkedin.com The clock icon in the upper right hand corner will show you the recently accessed accounts, and this is helpful if you’re managing a ton of campaigns across a ton of accounts. From here, you can drill specifically into an account. I’m going to look at this Mark Carp account, which is a demo account that I’ve set up. I’ll select Mark Carp, and now I’m in the overall account view for this page.
Here at the top, I can see where I am in terms of navigation, I’m within the page Mark Carp, within the account Mark Carp. You can interact with this data by selecting from the drop down.And here I can switch to the lynda.com page, or I can tap the down arrow to access the account settings. Here’s where I can set account details, manage access, I can even set this account as the start page, so if you’re constantly frequenting the same account, set this as the start page, so when you view your campaign manager, you’ll arrive at this view. We can also look at billing history, and contact settings.
Below, you’ll have an at a glance view at all of the campaigns that are running based against the metrics that you select. So, here at the top we can see some overall data about all of our campaigns, we can interact with those campaigns by selecting the drop down arrow in the upper left hand corner, which will allow us to filter between sponsored updates and text ads.Down below, we can see the graph, and I’m comparing this against clicks. I can select the down arrow next to the metrics, and select between impressions, average cost per click, and so on.
You’ll notice here on the right hand side I have the option for click demographics. Now, once I select click demographics, you’ll see that I have some really interesting data around job function, location, job seniority, and so on. Now we’re going to dive deeper into reporting later,so I just want you to be aware of where this information is. We’re going to look at how toevaluate it later on in this course. From this campaign view, I can scroll down and interact with the campaigns on an individual level. Here, there’s a toggle switch, which lets me turn them on or off, and I can view all of the metrics associated with these particular campaigns in this table view.
We can see things like impressions, clicks, click-though rate, and so on. Now, this information is going to be associated with the date range that you’ve selected in the drop down, which is now here in the upper right hand corner. I can select the drop down for show data for, and the time period that’s selected, and I can pick today, yesterday, past 30 days, and so on. If you want to set a custom date range, select custom from the drop down, and you can interact with it that way as well.
Within a particular line, you can always drill into a specific campaign. I can select the first campaign, and I’m going to drive in to an even deeper view. You’ll see here at the top of the screen that I can interact now with the campaign, and there’s a gear icon, which allows me to edit the settings, specific to this campaign. So think of this like your breadcrumbs. I’m now within the page Mark Carp, within the account Mark Carp, within the campaign Enterprise.Here, I can see the toggle switch is off, which reminds me that this campaign is no longer active.
And we have the ability to interact with some information, to understand the performance, the ads, the audience, and our bid and our budget. This is a great way to come back and review active or past campaigns to get a better sense of what you’ve built and what was running. Now we’re going to look deeper at this information once we set up a campaign together. At any time, you can always choose cancel or save if you were to make any changes to this campaign, in this view. If I scroll down, you’ll see the individual ads that were running, their status, and all the data associated with them.
Once you’re ready to create a new campaign, you’ll choose Create Campaign in the upper right hand corner. You can either choose the drop down arrow as I’ve done here, or you can toggle the entire option by selecting the words Create Campaign, and this will take you to a page that allows you to choose between two options. You can choose Sponsored Updates, or Text Ads.Within here, it’s as easy as selecting the option you’re interested in setting up. Now, if you arrive at a page that looks like this, it’s because you’ve selected to create Sponsored Updates,but you’re in an account that’s not associated with a company or a showcase page.
All sponsored updates have to be associated with an account that has a company or a showcase page. So you’ll either need to set up your new company, and set up your account in this information here on the left hand side, which will allow you to pick a company that already exists, or select a URL to a company or a showcase page, or on the right hand side, you canchoose the option labeled Select Account, and it’s going to show you the accounts within your campaign manager that already have these pages associated with them. From there, you can select the option, and it’s going to move you into the next view, which will allow you to start thewizard for creating your sponsored update campaign.
Now, we’re going to actually walk through creating our first sponsored update together in the next movie, but for now, take a minute to explore the new campaign manager, and familiarize yourself with where everything is.