5 Things You MUST Know about Search Engine Optimization
Your website being visible is an integral part of your company’s success in digital platforms. For new customers, it is almost a guarantee that they will not know your website address to type go there directly. They’ll be taken there by searching keywords to find you. Chances are for return users they will not do the same. Either you guide them back to your site via a link you send them directly or they will use a search engine to find you.
So then the point is clear – make it easy for them to find you! You want to put your company right in front of them and since they are using search engines (because that’s what we do). Search Engine Optimization (SEO) is the process of doing that. It is the part of your company’s marketing strategy to put your company right under your target customers’ noses, using the internet as your platform (more specifically search engines).
I want to go over 5 tips that every Small-Medium Sized Enterprises or companies should understand about SEO.
- Keyword/Topic Research
- Page and Content
- Getting Social and Blogging
- Continuous Development
Keyword/Topic Research Anything you want to undergo, you should have a good understanding of it. Especially if this online business is your livelihood. You need customers to come to your website if your business is going to prosper. The best way to begin and to continue is to stay up to date on your business environment.
There are three things you need to understand: your company, your competitors and your clientele.
Start with yourself because you know you. Really understand your product or service and consider how to tell your customers about that. Begin to think about how you are going to position yourself on the web.
Understand your competitor. Keep in mind you and your competitors are in a war for customers. Well, let’s not say war but instead let’s say a gentlemen’s disagreement. The more clients you attract, generally the less they get, and visa-versa. Now, don’t do anything unethical (that’s why I chose to not say war) but understand what they are doing. You can learn from your competitors, and you should because chances are they are learning from you. Read your competitors website and see what topics they are discussing. See what their tags and keywords are. You can quickly scan some of your competitors’ articles and determine topic and keywords by looking at the title and looking at repetitive words.
Lastly, see how your clientele or possible customers react to these keywords and to your competitors’ topics. You can see from there website how many social likes they are getting on their articles (it usually shouts it at the beginning of an article). You can also see what keywords are hot on search engines. There are third party sites that collect this and you can even use a Google AdWords to see what companies are bidding on. You don’t have to bid on them yourself, the point is reconnaissance. The idea is that if people are bidding on them, it’s because they are popular.
So then you make a list of keywords that your competitors are using and people are reacting to, and so long as they apply to your business, include them in your site!
Page and Content So, once you have your keywords for SEO, it is time that we put them into effect. You do this by optimizing page and article titles and writing content. You want to make sure those keywords are showing up everywhere on your site – in articles, the hyperlink, embedded in the website, everywhere!
This is done by writing keyword rich articles. If your website is to help Small-Medium Sized Enterprises (SME), or companies with Search Engine Optimization, you make sure you say SME, Small-Medium Sized Enterprises, SEO and Search Engine Optimization as many times as possible (the irony here is abhorring, I apologize)! The more times this is included in your site the more time search engine algorithms determine that your website is relevant. Relevance here is key.
The other way that content increases your relevance is by having quality articles. So, I am sorry if the last paragraph led you to believe you could just spam your own website with a few keywords that didn’t make any sense and attract customers there but it doesn’t work that way. If people click on a search result to your site, then immediately click away because they are disgusted by your material then you lose.
Furthermore, you’re going to have to take your customers to the right places in order to really succeed. Think of how IKEA directs you where to go and make it that easy for your website. When people click on your site, they should be directed to somewhere that directly links to their search query. So if they were searching, “SEO tips” and I directed you immediately to “Marketing Services” that would not work because that is not what you came for. This is an easy solution because you could actually title a page “SMEcomplete.com/SEO-tips” which would (a) bring the person directly to what they were searching for and (b) increase your use of the exact keyword. It may be difficult to create a page for every single keyword but you could make a broader attempt at it than that, it was just an example.
Getting Social and Blogging Social media and blogs are excellent third party sites that you can gain visibility on. Social media essentially takes word of mouth marketing and multiplies it by the speed of the internet! Most guides will tell you to not waste time on social media if your customers don’t use it – well I hope I am not the one breaking the news to you but nearly everyone is on social media of some sort.
But social media has the additional benefit of putting your information out on the web. This just adds the amount of points of visibility for your company. You can also embed easy to follow links in your website and above your posts to generate a more views if the person finds your material useful (please give me the thumbs up if this is informative)! Back to increasing points of visibility, this simultaneously increases your sites relevance.
Blogging allows you to post full length articles online and really share your knowledge. This helps the last step by building your keywords in your blogging content and also builds your credibility among your readers. If you are selling services for online marketing, if people see that you know what you are talking about in online marketing then they are more likely to purchase! So the benefits here are really two-fold.
Backlinking Backlinks are links that come to your website from other websites. This can be done in many ways, most of which we’ve already introduced. You should always include links in social media and blog posts (if your blog is not part of your websites). Also include these on other blogs and forums that you can post on and comment as often as possible. Commenting will build your presence in the community and you can include your link when you do it.
The best way to do this is to include snippets on social media links and blog posts without giving everything away (have you seen this before?). This way, if readers want to see everything, they have to go to your site to get the full idea. When readers click back to your website, search engines see this as useful.
Search engines seeing it as useful makes it more SEO relevant but it also brings people directly to your website. It’s about honestly enticing people to come to your website. Think about it, you are taking time and energy to provide helpful or entertaining content, it’s only fair they come to your website to read it. Then maybe they will see something that interests them. Who knows, the sky is the limit.
Continuous Development Continuous development is really the only way to stay competitive in any sense but it is particularly important to do this in SEO. Dates are important in staying relevant and search engines are constantly updating the results and result ranks. This means if you fall behind in updating your site, your competitors will fill in your lost presence.
To the positive side, true SEO needs to be a constant process because your successes increase your page rank, which brings about more successes that ultimately increases your page rank even more. So these updates then feed off each other. You won’t realize full results if you are not continuously updating everything in your business.
You must perform ongoing maintenance across all of your communication channels to keep bringing in more and more customers as well. Daily or at least regular updates on your website keeps it relevant. Continuously adding materials and backlinks across social media and blogs brings people to your site and builds more hype.
I hope this is helpful for your SEO campaigns! Leave a comment below to let me know what you think and if this was helpful, don’t be greedy, share with others!
Need Help With Your SEO? Contact Us Today!