4 SEO Strategies for Ethical Content

Link detoxing trends and Google updates such as Penguin and Panda are tearing at the weak threads of black SEO strategies. Intentional black hat marketing is no longer a smart way to stay ahead. For those that are unintentionally linked to these strategies, penalties could mark the downfall of their credibility.

By cleaning house and revamping your site, you can stay ahead of the trend while gaining the page views others will be losing.

There are a few companies that provide software or services to help you rid your site of bad links. Or, you could follow Matt Cutt’s advice and contact the site owner asking for removal, and if that doesn’t work, disavow the link by entering at the domain level, “disavow domain:example.com”.

Starting fresh with stable, lasting white hat strategies involves less work than the exertion needed to stay at the forefront of the black hat race. To start with, add relevant, ethical content that users want to read and share.

Let’s look at some 4 strategies for ethical, lasting and effective SEO writing strategies. We’ll look at the following:

  • Be unique
  • Include Related Terms
  • Use Anchor Text
  • Utilize Title Tags

Be Unique: Whatever your product, be it a weight loss pill or just the musings of your own mind, there is something that makes it unique, or gives you a unique audience. What themes and ideas are important to that niche? What does that audience find interesting that relates back to your product? Provide that content. Don’t create post after post after post regurgitating the same information in different ways – write about things that relate to or support it. For instance, if you are marketing a weight loss pill, provide articles covering new trends in the study of weight loss, or articles about where the ingredients are sourced. Write something you would want to read and avoid keyword stuffing. You should, of course, include key words, but don’t drown the page in them so much that the reader gets the idea that you are trying to beat them over the head with your product.

Include Related Terms: When writing, your keywords will be at the front of your mind and so too should be related words. For instance, if you are writing about those weight loss pills, remember that people may also be searching for “weight reduction”, “shed fat”, etc. Include related words, phrases, and terms.

Use Anchor Text: Use anchor text to link the article you’ve written to a related article on your site, and do it in a relevant way. When writing the anchor text, be sure that it is descriptive of what you are linking to. This makes it easier for Google to understand what it is, and will recognize it faster. The easier it is for Google to understand your site, the better chance you have of gaining good PageRank. So, rather than having an anchor text that says “click here to see butterflies”, write a real sentence about butterflies and make the word “butterflies” visually distinguishable from surrounding text.

Utilize Title Tags: Take advantage of title tags and make finding your content easy for human users. Living users visually scrolling through the Search Engine Results Pages are more likely to click on sites that have real word descriptions and easy to understand titles. Your website title is likely devoid of numbers and symbols, and your page titles should be as well. Make your page titles and meta descriptions unique to and descriptive of the content found there. This makes it easier for both the search engine and the reader to find.

In addition to these methods, remember to add images for social media users, to accurately title and describe your images, use and cite great resources in building your written content, share links only with sites that have a relevant connection to your niche or article, and build easy to navigate site maps for users, search engines, and images.

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