The decision between hiring a Fractional CMO and a full-time CMO depends on various factors, including your company’s size, needs, and budget. A Fractional CMO offers flexibility and is generally more cost-effective, making it an excellent option for small to medium-sized businesses or startups. On the other hand, a full-time CMO may be more suitable for larger organizations that require constant oversight and have the budget to support this role.
Both roles bring their own set of skills and benefits, and the best choice will depend on your specific circumstances.
